I’m a fan, personally, of art that sucks at marketing itself, that doesn’t have a cute backstory or a built-in “platform,” that is not cuddly or “adorkable” and doesn’t immediately lend itself to a hierarchy of “rewards” for “backers,” that is antisocial and prickly and deeply strange. So the trend towards crowdsourced funding for exactly the opposite kind of art leaves me cold.
I’ve been thinking lately about people who “play the game”, people who make work that is marketable or invent a marketable persona. Some of them are just regurgitating what’s SoInRightNow in a way I find largely irritating and superficial, as touched on above, but some are doing the equivalent of putting on Spanx to go to the convenience store. If all of that second group would stop trying to win someone else’s game, maybe there would finally be a market for the unmarketable.
Ultimately, the game is pretty hard to get away from when everyone is self-conscious about their bottom line.